Disclosure: This is not a compensated or sponsored post. I was invited to the event. All opinions expressed here are my own.
After more than 40 years, Red Baron® pizza’s iconic male brand character, the Red Baron, is stepping aside to make way for the Baroness, an authentic and relatable new character created to appeal to one of the brand’s most important audiences – moms. I got to attend this wonderful event and learn more about this campaign. The Baroness will debut in a new 30-second spot called “War Stories” airing online today. Inspired by real stories moms share with each other every day, “War Stories” features the Baroness and seasoned, influential mom Kristin Hensley exchanging the humorous and sometimes gross realities of parenting. The spot ends with the Baroness rewarding Kristin’s small victories.
Not only was the new Red Baron campaign inspired by real stories shared by moms, it also features well-known, influential mom and comedian Kristin Hensley, along with her real husband and two kids. In the campaign, the Baroness will introduce a signature look, including a bomber jacket adorned with different patches she has earned throughout the years as a mom. Each patch represents different experiences, roles and battles moms typically face every day.
The patches will serve as social currency the Baroness will share with moms, and moms can share with each other as a symbol of support and empowerment. Throughout the campaign, Red Baron will make patches available through various marketing channels, including:
- Social media surprise and delight activations, creating personalized patches for moms who share their war stories in real time using #WingMama
- Through influencer partnerships with real moms wearing and sharing their war story-inspired patches
All moms know that motherhood can be a battle. Some days it feels like a never ending uphill battle to get everyone’s needs. We all have our own war story when it comes to life. Some of those war stories are funny, some not so much, but it’s a comfort to know that .you are not alone and on any given day, at the end of the day the Wing Mama has my back.
Have you met the Wing Mama yet? The Baroness of Red Baron Pizza is getting moms to share their parenting “war stories” to earn wing mama patches. At the end of the day you are exhausted, but everyone still needs to be fed, and here’s where the Baroness has my back.
After a long day of running, the last thing I want to hear is “What’s for dinner?” With my picky eaters, dinnertime can be a war in itself, but thankfully we can all agree that Red Baron pizza is a great idea. Just heat and eat and my job is done for the day. We’ll grab a few slices, head out to the deck, light a little fire, and relax.
Do you have a parenting “war story” to share? The Baroness wants to hear all about it! Head over to Facebook and Twitter and share all of your dirty little parenting war stories with her. Be sure to let her know which wing mama patch (check out her bomber jacket!) you most relate to by tagging @baroness and using the hashtag #wingmama.
3 lucky readers are going to win (1) coupon for a FREE Red Baron Pizza! All you have to do is the following.
1. Follow me on twitter at https://twitter.com/Nico2317
2. Visit my Facebook page and leave a comment https://www.facebook.com/savingswithdenise
4. Follow me on Pinterest https://www.pinterest.com/nico2317/ and leave a comment
5. Follow me on Google Plus https://plus.google.com/u/0/+DeniseSeegobin and leave a comment
You must leave a separate comment in the comments fields for each entry that you make to be entered. This contest will run until July 15, 2017.
The giveaway will run though June 5, 2017 and is open to residents of the U.S. You can enter once a day using the #wingmama hashtag and sharing your daily link in the comment section below. Winners will have 24 hours to respond to winning email before a new a new winner is selected.