Disclosure: This is not a compensated or sponsored post. I was provided the product for review purposes only. All opinions expressed here are my own.
If you are like me you know that absorbent towels don’t dry quickly and quick-dry towels don’t absorb a lot of water. Now there’s a towel that absorbs a lot of water and dries very quickly, and drying off will never be the same. Powered by Everplush technology, Everplush bath towels are a plush luxury that perform and lasts. Using patented Everplush Technology, these towels absorb more water, dry faster, and last longer than regular cotton towels
Everplush, had originally launched the site years ago to introduce patented towel technology, with the clear benefits of being always absorbent, quick-drying. and long-lasting. They wanted to introduce the technology to the traditional brick/motor retailers as an exciting, innovative approach to towels, but those retailers were resistant to change. Most towels at places like Target, Bed Bath, Walmart and, Costco are all actually made by a handful industry suppliers and new manufacturers like Everplush are met with a lot of resistance-both from retailers who don’t want to challenge the status quo and take a risk, and from competitor suppliers who don’t want to see any disruption in their relationships with retail buyers. As a company, we feel that the industry needs to focus on the user experience.
Everplush also did a lot of market research to understand where Everplush is positioned. What we realized was that a majority of what you see for towels and bedding at mass retail is the same product with slightly different marketing. There are few (if any) national brands of towels so when you go to the store, you’re buying into the retailers’ private labels and are subject to their selection. Most towels are majority cotton and everything can be categorized into two choices.
- Choice A is a towel that is super fluffy and absorbent but doesn’t dry quickly.
- Choice B is a towel that will dry quickly (quick-dry towels), but isn’t very fluffy and is not very absorbent.
Everplush is the Choice C – a towel that is super soft, always absorbent, and quick-drying. We’ve tested dozens of competitor towels and none compare to Everplush.
When Covid-19 impacted their normal business back in March, they made a conscious choice to transform our Everplush.com website into the voice of our factory, connecting consumers like you and your audience with products made and sold by us. Every item in our line is made in our owned factories and over 99% of our product line is vertically integrated: we spin the yarns, weave/knit, cut/sew, dye, export, and import to the US all within our company. No outsourcing needed!
Since March, they are in constant launch mode, adding all our product lines to the site and building it out as fast as we can, and the customer response has been overwhelmingly positive! We’re fully embracing the opportunity to share more than Everplush bath towels and to earn trust with consumers, not only in their bathroom, but in their kitchen, in their bedroom, on their floor, in their garage, on their pet, and recently on their face (we’ve been making civilian masks in China since 2006 and medical-grade KN95 masks since 2016 and launched the entire collection in mid-April).
While everyone knows about their towels they have a whole line of wonderful kitchen products. Take a look at some of them that will make your life easier.
- General Beauty Products: https://everplush.com/collections/beauty-products
- Reusable microfiber makeup remover cloths (a way to be more environmentally conscious and to save money over time by ditching the disposable wipes)
- Exfoliation products for body skin and feet
- Fitness/Wellness: https://everplush.com/collections/fitness-wellness
- Cooling sports towels, and other unique yoga and outdoor towels for home gyms and those that like to take long wilderness hikes
- Pet Care: https://everplush.com/collections/pet-care-products
- Pets need love during a pandemic too!
- Face Masks: https://everplush.com/collections/masks
- Our line of reusable cloth masks, KN95s and disposable 3 ply masks
- At the end of this month, we’re launching our first-ever cooling mask and in October we will launch a warming mask
- Bathrobes & Towel Turbans: https://everplush.com/collections/bath-robes& https://everplush.com/collections/towel-turbans
- We will be back in-stock mid-October, just in time for holiday gifting!
- Bath Wraps: https://everplush.com/collections/bath-wraps
- We’ve launched a line of amazingly soft hair turban/bath wrap sets that use rayon and cotton and are available in 8 colors. These are great gift sets and a great alternative to sweats!
You are going to love all these products. I know I do.