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Alter the Icons is Reebok Classics newest collection that features classic footwear with re-imaginations of the brands iconic Starcrest and vector logos.
The collection looks to lead the future generation of designers, artists, and other visionaries in challenging them to dare to alter their paths.
There was an exclusive pop-up event hosted by Reebok Classic to commemorate the event. Taking place at the 34th Street Foot Locker in Manhattan (112 West 34th Street), the event will be from 10am 7pm, and will feature surprise appearances from talent.
Additionally, the event is a way for Reebok to honor the spirit of the collection by connecting the classic urban bootlegging subculture with heritage-hacked sneakers. Its a homage to the fact that Reebok has no ceiling when it comes to the brands future creativity.
The first set of the Alter the Icons collection, which features the Classic Leather and Workout Plus silhouettes, is available now for $85 over at reebok.com, online and in-store at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports, and Footaction. The footwear styles are limited.
Furthermore, the campaign will roll out a series of video profiles from a selection of up-and-coming music artists such as Saweetie, Lil Baby, Bodega Bamz, JAYIDK, and MadeinTYO. The purpose of these profiles is to share the unconventional paths to success these artists have taken while also highlighting a similar departure from creative tradition.
Alter the Icons is about celebrating those who have similarly broken custom with their mediums fashion, music, design, art by using their own spin to alter traditional paths to success. We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum, Taylor concluded in a statement.
For more information, visit reebok.com/us/alter and follow #AlterTheIcons on social media for any upcoming news and updates.
Have you heard about the new HP Envy x360 Laptop that is soon to be released? I can’t wait to try it out. I’m one that has always loved HP. Quality products, easy to use and exceptional customer service. With this new laptop, it’s like having multiple devices, in one!!
HP Envy x360 laptops are 2-in-1 devices that can transfer from a laptop to a tablet in seconds. These touch-screen laptops come with Windows Ink capabilities and a Windows operating system, so you can write on the screen with your stylus. AMD processors make them fast and thin, so you can take them with you anywhere you go!
Windows 10 operating system
Windows 10 brings back the Start Menu from Windows 7 and introduces new features, like the Edge Web browser that lets your markup Web pages on your screen. Learn more ›
Built for Windows Ink
Quickly jot down notes and ideas with ease.
Full HD touch screen
The 1920 x 1080 resolution boasts impressive color and clarity. Natural finger-touch navigation makes the most of Windows 10. IPS technology for wide viewing angles. Energy-efficient WLED backlight.
8GB system memory for advanced multitasking
Substantial high-bandwidth RAM to smoothly run your games and photo- and video-editing applications, as well as multiple programs and browser tabs all at once.
360° flip-and-fold design
Offers versatile functionality with laptop, audience, tabletop, presentation and tablet modes
Right now you can save $100 on one of the HP Envy x360 Laptops. Through 7/28/18 SO DON’T WAIT!