On Tuesday, August 10th, Shapermint, the leading body positive shapewear marketplace, celebrated National Shapewear Day with the conclusion of its “Celebrate Your Shape. Wear Confidence” campaign, encouraging consumers nationwide to further the body positivity movement and destigmatize the conversation surrounding shapewear.
Alongside RHONY star and TV personality, Eboni K. Williams, a fleet of real women in Shapermint shapewear took the streets of New York City by storm in a custom-wrapped double-decker bus to reach the brand’s goal of $1,000,000 of free shapewear shared with consumers nationwide.
Stopping at some of the busiest and most popular locations, including Bryant Park, Madison Square Park, and Union Square Park, Shapermint empowered consumers to own their shape, strut their confidence, and reshape the conversation around shapewear.
With many misconceptions and stigmas surrounding body confidence and shapewear, Shapermint’s week-long campaign and online promotion empowered everyone to feel confident in the skin they’re in while fostering the brand’s inclusive community for positive and open conversations to be had allowing every body to be supported, represented, seen and heard.
About Shapermint:
Shapermint is a shapewear and intimates marketplace that carries everyday essentials from 13 brands, including household names Hanes and Maidenform, as well as their own brands Empetua and Truekind. Launched in 2018, the company has grown from 0 to over 5 million customers in less than three years due in large part to its proactive role in tackling unrealistic beauty expectations. Through its thoughtfully curated products, community involvement and philanthropic efforts, Shapermint´s mission is to shape the lives of our customers by providing everyday essentials that support all body types, shapes and sizes. We want to inspire confidence and embrace body positivity through our brand communication and through the partners we work with.
