Disclosure: This is not a compensated or sponsored post. I was provided the product for review purposes only. All opinions expressed here are my own.
The spring season is finally here at least in some part of the country, Martha Stewart is celebrating the season with the reveal of her brand’s four new lifestyles. The lifestyles — inspired by her four gorgeous residences — will provide a framework for categorizing the vast array of products that the Martha Stewart brand has to offer.
The lifestyles are categorized to reflect the way Martha lives, entertains, and decorates in each respective space.
The homes are: The Bedford: a quaint country farmhouse in Bedford, New York; Perry St.: an urban-glam apartment in Greenwich Village; Skylands: a woodland retreat on Mount Desert Island in Maine; and Lily Pond: a shingle-style beach cottage in the Hamptons — each offer a very different way of living, with distinct characteristics, both aesthetically and beyond.
Bedford Lifestyle
This is based on Martha’s primary residence, expect to see a thoughtful curation of comfortable decor that embraces a neutral color palette, where the outdoors blends with the indoors, and function is as valuable as a form.
Perry Lifestyle
This is Martha’s ‘secondary residence’ — tells an urban story, centered around a whimsical use of color and texture that feels glamorous yet welcoming. Perry St. is much more conscious of scale, with an indulgent use of fabrics and finishes and a focus on entertaining — just as Martha does in her own New York City property.
The Skylands
Martha’s most architecturally important home, you will find a beautiful blend of color, texture, and pattern, with standout pieces including replicas of her garden ornaments, decadent velvet bedding, and large-scale renderings of her favorite prints.
The Lily Pond
The serenity of coastal living is embraced with cheerful patterns, saturated colors, and an emphasis on gardening and outdoor entertaining. “It’s supposed to be like a sweep-out beach cottage,” Martha says.
While each lifestyle does have its distinct differences, they are all unified under the signature Martha Stewart charm. “Martha serves certain things, wears certain things, celebrates in a certain way, gardens in a certain way, and so on,” Sharkey says. “We tried to tackle all of that with each lifestyle that we offer.”
This new breakdown of the site not only marks an important new brand strategy for the Martha Stewart company, but it also speaks to the personalized experience Martha has created for her followers since her brand’s inception.
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