Disclosure: This is not a compensated or sponsored post. I was invited to the press event and provided the product for review purposes only. All opinions expressed here are my own.
The summer-inspired Vineyard Vines for Target collection arrives Saturday in stores and online. Fans of the designer brand best known for its smiling pink whale are expected to scoop up merchandise quickly.
The Vineyard Vines x Target collaboration consists of more than 300 items total, ranging in price from $2 up to $120 with most items available for under $35. Not only that does include clothing for women, men, and kids, but the brands are also releasing home and outdoor goods, accessories, and even pet products to purchase.
Brothers Shep and Ian Murray left their day jobs to get out on the water and chase the sun—creating vineyard vines to share those Good Life moments with everyone. Brothers Shep and Ian Murray founded Vineyard Vines in 1998 and took inspirations from summers they spent on Martha’s Vineyard in Massachusetts. The company has more than 100 freestanding stores, and its merchandise is also sold in over 600 specialty and department stores.
I got the opportunity last week to get a sneak peek of the items in the collection. I picked out a few of my favorites to share with you.
Women’s Clothing
The Target x Vineyard Vines women’s clothing pieces will include dresses, pants, swimwear, and tops in sizes XS-3X.
Seen here are the sleeveless ruffle tie waisted midi v-neck dress ($35), the striped off the shoulder short sleeve bardot top ($25), striped pants ($30), gingham long sleeve shirtdress ($35), and the beach bag with floating whale fob ($35). The striped pants are wonderful.
Accessories
The picture shows the lobsters beach tote ($30), kids’ plaid baseball hat ($10), cosmetic bag ($30), pink whale pouch ($10), vineyard whale print beach towel ($25), every day should feel this good beach towel ($25), and straw beach bag with floating whale fob ($40).
Kids and Baby Clothing
The Target and Vineyard Vines collection also includes adorable clothing and accessory pieces for girls, boys, toddlers, and babies.
This photo features the girls’ island scene sleeveless scoop neck ruffle dress ($24), the girls’ hibiscus whale sleeveless scoop neck romper ($20), and the toddler girls’ striped sleeveless crewneck knit dress ($18).
Men’s Clothing
The Target x Vineyard Vines men’s clothing pieces include shirts, shorts, sweaters, and swimsuits that will be available in sizes S-XXL.
Items featured in this photo include the short sleeve polo shirt ($22), patchwork whale shorts ($25), 1/4 zip pullover sweatshirt ($30), striped swim trunks ($25), and the island scene short sleeve is woven button-down shirt ($25).
Pets
Target and Vineyard Vines didn’t forget your furry friends! The new line also includes pet items, like shirts, bandanas, and a patterned leash set.
In this photo, these adorable dogs are modeling the flag whale and gingham & red striped reversible pet bandanna ($7), pink whale beach tote bag ($30), vineyard whale printed beach towel ($25), dog toy rope ($6), flag whale pet polo ($12), pink whale dog collar ($9), pink whale dog leash ($14), patchwork whale pet harness ($11), and patchwork whale dog leash ($14).
Home and Tabletop
The collection also includes home goods and tabletop items featuring the signature Vineyard Vines whale.
This photo features the patchwork whale throw pillow ($25), island scene throw pillow ($25), whale throw pillow ($25), whale line lumbar pillow ($20), and the striped throw blanket ($30).
Outdoor Gear and Games
Outdoor gear and games are also part of the Target and Vineyard Vines collaboration, with chairs, umbrellas, wagons, and other must-have items for the summer.
This photo features the hibiscus whale portable beach chair ($45), island scene portable beach chair ($45), rough seas beach umbrella with drink holder ($50), vineyard whale print beach towel ($25), pink whale lidded portable drinkware ($10), and logo lidded portable drinkware ($10).
I can’t wait to hear what you think of the line, so please drop me a comment and let me know what you picked up.
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