NEWS: Maybelline House returns to New York City for its second seasons, to immerse influencers and consumers in the world of Maybelline through specially curated brand experiences. Located in the heart of New York’s Greenwich Village, Maybelline House will instantly transport you to a quintessential NYC loft, with rooms dedicated to best-sellers and new launches from Maybelline. Whether you grab a seat on the larger-than-life swings in the Fit Me! living room, customize your own shade of SuperStay Matte Ink or learn how to finally master winged eyeliner, guests will have the opportunity to experience the Maybelline brand and products in a new, interactive way. Guests will also be challenged to put their makeup to the test, with Maybelline-inspired latte art from Bluestone Lane.
The Maybelline House will also showcase exciting new partnerships for the brand, including the debut of the brand’s upcoming ‘Makeup On the Way’ video game; guests will be able to play the game for the first time ever on-site. This New York inspired game, will be in good company with the introduction of another exciting launch, the Maybelline New York x Ashley Longshore SuperStay Matte Ink collection. The inspired prints from celebrated pop artist, Ashley Longshore have been reimagined into an interactive dining room that encourages guests to showcase their creative side. To register for a spot at the Maybelline House on Saturday, September 7th and Sunday, September 8th, sign up at https://www.maybelline.com/new-york-fashion-week.
SPECIAL HOUSE GUESTS:
· Enter to win a chance to hang out with supermodel Gigi Hadid when she’s not on the runway! Learn all about her favorite Maybelline products while customizing a denim jacket designed by her sister Alana Hadid!
· Sign up to meet Ashley Longshore to check out her NEW Maybelline special edition collection
FREEBIES:
· Super Stay Matte Ink Mixing Station: Guests can create custom Super Stay Matte Ink shades
· Get in a New York City (Mini!) state of mind to select a new Eye Shadow palette
· Stop by the wine bar & tattoo artist Léna Mačka who will be creating tattoos from the new Tattoo Liner; guests will receive after the ptrial
HOUSE HOURS:
The Maybelline House; 9 West 8th Street
Saturday 11-6pm
Sunday 12-5pm
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