Disclosure: This is not a compensated or sponsored post. I was provided the product for review purposes only. All opinions expressed here are my own.
I love Vera Bradley They are one of my favorite brands and I love the fact that they are engaged in many partnerships that give back to the community. I wanted to share a few of their great collaborations with you.
Taking Care Together
As the COVID-19 crisis continues to affect all of us, we as a company continue to find comfort and guidance in what has always mattered most: each other. Our core values of empathy, kindness, tenacity, ingenuity, thoughtfulness, and optimism drive each decision we make — especially now. We continue to look for new ways to help.
Vera Bradley’s priority right now is to help doctors, nurses, and first responders. They have distributed over 5 million masks. Did you know that Vera Bradley had a HealthCare Professional Collection? This includes scrubs, bags and other things. These are high quality, and washable.
They have tied their cotton masks to a bigger commitment to the many nurses working tirelessly and bravely on the front lines of the crisis. These remarkable caregivers are our heroes, and also our family members, friends and customers.
Vera Bradley and Shawn Johnson East Launch Star-Studded Capsule Collection
Inspired by strong women everywhere, the limited edition Vera Bradley + Shawn Johnson capsule collection includes a ReActive Deluxe Tote and ReActive Ditty Bag with unique athletic-inspired features and Shawn’s signature starry touch. The star-spangled styles are designed to help you take on the day and make a difference, with a portion of proceeds benefiting the nonprofit organization, Blessings in a Backpack. The collection is also an elevated extension of Vera Bradley’s sustainable line made from recycled PET bottles.
Vera Bradley a leading American bag and luggage company and iconic lifestyle brand, and Olympic Gold Medalist Shawn Johnson East have partnered to create a limited-edition capsule collection inspired by strong women everywhere. The star-spangled styles are designed to help you take on the day and make a difference, with a portion of proceeds benefiting the nonprofit organization, Blessings in a Backpack.
The Vera Bradley + Shawn Johnson collection includes a ReActive Deluxe Tote and ReActive Ditty Bag, each available in three colorways – Dark Blue Heather, Black, and Star Power, an exclusive pattern inspired by Shawn’s signature starry touch. An elevated extension of Vera Bradley’s ReActive sustainable product line made from recycled PET bottles, the consciously crafted bags are lightweight, durable, and water-repellent.
Designed as the ultimate gym bag featuring unique, athletic-inspired details, the Deluxe Tote includes yoga mat straps and elastic mesh pockets, separate compartments for gym shoes and worn clothing, and a lined zippered pocket for jewelry. It also comes with two detachable straps in print and solid options, as well as a coordinating pouch that can be worn on its own as a crossbody bag, allowing you to customize the fit for wherever the day takes you. The ultra-versatile Ditty Bag, which features a drawstring closure and wipeable lining, can be carried over the shoulder or as a backpack and is the first iteration of the iconic style to come in the ReActive fabric
For every product purchased, a percentage of proceeds will be donated to Blessings in a Backpack – a friend and partner of both Vera Bradley and Shawn Johnson East – and a leader in the movement to end childhood hunger. The proceeds will help the organization’s ongoing commitment to get food to kids in need, which is more vital now than ever before as schools across the country remain closed due to COVID-19.
“I’ve been a fan of Vera Bradley since I was little, and it was a dream come true to help design this collection,” said Shawn Johnson East. “I’m obsessed with stars, so you’ll see those celebrated everywhere. We thought through every last detail you could ever need, no matter how you use these styles – whether as your gym bag, diaper bag, or everyday tote. I’m so excited to finally share this collection and to help make an impact with every purchase.”
“We’re always looking for inspiring partners who can help us bring beautiful solutions to life with thoughtful, functional details,” said Beatrice Mac Cabe, chief creative officer of Vera Bradley. “We are thrilled to launch this collaboration with Shawn because it not only celebrates strong women everywhere, but it helps to give back to a partner and cause that’s very near and dear to our hearts.”
The Vera Bradley + Shawn Johnson collection retails for $30 – $140 and will be available online and in select Vera Bradley full-line stores.
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