Tide has had a year long partnership with the Council of Fashion Designers of America and fashion designer Tracy Reese. Reese’s first runway collection included a complete line of machine washable looks that begins arriving at retailers and TracyReese.com this month. The launch of the collection in stores offers consumers and exciting way to personally experience the results of Washable Fashion Initiative. Each of the eight items in the collection is mace with machine washable fabrics and yarns making designer fashion easier to consumers to care for their favorite looks at home.
Tide is on a mission to change the way designers think about the fabrics incorporated in their collection and offer consumers a way to more easily care for their designer garments at home Last year, the brand joined forces with the Council of Fashion Designers of America to establish the Washable Fashion Initiative with the goals of educating designers on the benefits of washable fabrics, and promoting the future state of washable fashion within the industry.
Reese serves as the inaugural designer ambassador of the program. Inspired by the cleaning power of Tide Pods, Reese took a closer look at her own design process and the fabrics she was using to identify this new opportunity to incorporate fabrics into her garments that are washing machine friendly such as cotton, acrylic, wool, polyamide, polyurethane, elastane, polyester, rayon, and spandex.
This line features a variety of fashion-forward designer separates from cozy cable-knit sweaters to stylish jacquard skirts and dresses to metallic cargo pants. Each item can be cared for in laundry rooms across the country by using Tide Pods to ensure they remain beautiful wash after wash
As a trusted brand in caring for everyday clothes, Tide believes in caring for all your favorite garments, even designer clothes, at home. Tide Pods is specially formulated to clean and brighten clothes with just the right amount of detergent for each load of laundry. Consumers can preserve the quality and integrity of garments.
As you know I am all about savings time, money and energy and this idea fits perfectly with my philosophy. You can have the fashion forward clothes and be able to take care of them him the product that we all love in Tide. We will save so much on dry cleaning and it will save us time in allowing us to care for our garments at home. It is a win/win situation for all of us, and it comes form Tide a brand hat we have trusted for years.
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