Disclosure: This is not a compensated or sponsored post. I was provided the product for review purposes only. All opinions expressed here are my own.
When I was invited to the this launch event, I was so excited. Wedgwood has been a family tradition in my home since I was a child and I was excited to learn more about the brand and all about this great historical book.
Wedgwood has just released its first ever coffee table book, pulling together the vast history of its archives with some of its most innovative and modern collections. “Wedgwood: A Story of Creation and Innovation” was produced by Rizzoli and is a beautiful tome with full-colour photographs of some of the company’s finest examples, old and new. Author Gaye Blake-Roberts tells the full story of the Wedwood firm, from its inception in 1759 in England to its present-day incarnation as an emerging lifestyle brand.
Wedgwood, now owned by Finnish housewares brand Fiskars, is embarking on a revitalization campaign to make Wedgwood more appealing to younger consumers.
Founded in 1759, Wedgwood has a deep heritage in pottery making that represents timeless design and enduring style. The eponymous founder, Josiah Wedgwood, was an entrepreneur and visionary who quickly became Britain’s most successful ceramics pioneer, elevating pottery from a cottage craft into a luxury good and an art form. He was the mastermind behind Wedgwood’s most enduring pieces, including Queen’s Ware, Black Basalt, and Jasperware. That tradition of master craftsmanship and innovation continues today as Wedgwood works with celebrated designers such as Vera Wang and Jasper Conran.
With historic photographs, drawings, and watercolors from Wedgwood’s extensive archive, which display the craftsmanship and technical innovation, this book is a visual celebration of English design. It offers a lavish look at some of the most timeless china creations in history with a focus on Wedgwood’s 100 icons, in-depth essays on the brand and its history, and pattern books and sketches from the Wedgwood archives. While paying homage to the pioneering spirit of Wedgwood, this volume documents the achievements of a brand that is a symbol of elegance and timelessness, infusing classic craftsmanship with fresh design, and promises to impress fans of Wedgwood, old and new.
This is book is the perfect gift for those in your lives who love to learn about the history of a great brand. It makes a great addition to any book collector’s library. I love mine.
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