Disclosure: This is not a compensated or sponsored post. I was invited to attend the event and was provided with product for review purposes only. All opinions expressed here are my own.
Singer Ciara is appointed as the latest Pandora brand ambassador. The mom of two already has so many accomplishments in her career. Among others, she is a Grammy Award-winning artist and one of the latest faces of the cosmetics giant Revlon. Her husband, NFL player Russell Wilson and Ciara turn heads wherever they show up. With those stylish fashion choices she makes. Pandora recognized her accessorizing skills and named her the new brand ambassador.
Pandora was founded in 1982, but the brand hasn’t done anything similar to this collection. This is the brand’s first ever 18K-gold plated sterling silver jewelry collection.
This campaign marks an exciting time for the company, as it expands beyond it’s beloved charm business, and establishes PANDORA as the world’s leading jewelry brand.
PANDORA’s brand evolution and future creative vision for the company
Pandora Shine Collection
● PANDORA Shine is an 18K Gold-Plated Sterling Silver collection featuring 33 rings, earrings, necklaces, bracelets and charms
● PANDORA Shine features brand new, affordable gold-plated sterling silver jewelry, made with the same high-quality craftsmanship standards and ethics as other PANDORA Collections
● PANDORA Shine is brought to life by a combination of electroplating, a traditional artisan technique, and modern technology, a sterling silver core is coated with palladium before being topped with a final layer of deep, rich 18k gold.
● PANDORA Shine is part of the Spring 2018 collection, the debut collection from PANDORA’s new Creative Design team, Filippo Ficarelli & Francesco Terzo
● Hand-finished to perfection, PANDORA Shine offers a chic, affordable alternative to solid gold
● The universally appealing designs reference nature with sun-inspired motifs and buzzing bee designs as well as PANDORA’s signature series of everyday styles.
● Initially, the PANDORA Shine products will only be available on PANDORA’s eStore and in PANDORA concept stores. The limited-edition PANDORA Honeybee series is only available in select concept stores
● Prices range from $20 to $220
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