Disclosure: This is not a compensated or sponsored post. I was provided the products when for review purposes only. All opinions expressed here are my own.
At GirlBoy New York event a few months ago. I got to learn about this unique line. Creator Morgan Hoffman describes the line as one that helps women become their own muse. The signature pieces made with gorgeous structure, fit and quality, that personifies our design, aesthetic of femininity with a twist of a boy.
The line is about empowering women. It is a line that shows women as empowered and enchanted.
The GIRLBOY collection combines feminine and masculine esthetics to create clothing similar to Hoffman’s personal style. She wanted to create a clothing line that connected to herself. Hoffman grew up with a quirky style and always felt as if she did not fit in among the other girls her age. “I never felt like I had a voice,” she said. It wasn’t until moving to New York, almost three years ago, when she felt she found a place she could fit in.
Hoffman originally thought she would pursue a career in modeling or styling but later was motivated to create her own fashion brand after meeting with artist Donald Robertson, recent leader of creative development for Estee Lauder.
“He saw something in me,” Hoffman said. During the creation of GIRLBOY, Hoffman’s aunt, who had her very own clothing line in 1989, acted as her business partner and right-hand man. Her aunt provided business knowledge and creative influence throughout the process. Hoffman explained she did not have a technical background, so as to have an aunt whom she could trust through this process helped her significantly.
Hoffman said, “I am a GIRLBOY.” Through GIRLBOY, she wants women to know there is not just one kind of cookie-cutter pretty. She believes every woman decides what to wear in order to feel sexy and confident in their own skin.
The GIRLBOY collection can be viewed at girlboy.com. The clothes are currently in a showroom and not in stores yet.
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