The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum® , advocates on behalf of music creators, supports music people in times of need through MusiCares® , and celebrates artistic excellence through the GRAMMY Awards—music’s only peer recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.
Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, will continue its long-standing partnership with the Recording Academy® in producing the one and only official GRAMMY® Gift Lounge as well as the show’s legendary Presenter & Performer Gift Bags. Music’s Biggest Night® will, as always, feature the world’s biggest acts, all of whom will be treated to a bevy of thank you gifts in acknowledgment and appreciation of their participation. This year’s incredible talent list includes Billie Eilish, Brandi Carlile, Brothers Osborne, BTS, Lil Nas X, Jack Harlow, Olivia Rodrigo, Chris Stapleton, Foo Fighters, H.E.R., Jon Batiste, Cynthia Erivo, Rachel Zegler, and returning host Trevor Noah.
“Despite challenging world events and significant logistical changes, we are excited to once again be creating amazing GRAMMY gift magic,” says Distinctive Assets founder Lash Fary. “We are proud to continue a tradition of making our gift endeavor as inclusive as possible, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, and age. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large.”
The #GRAMMYGiftLounge will be hosted by Topgolf Las Vegas and open to presenters and performers during three full days of rehearsals. This year’s Gift Lounge is presented by Miage Skincare which will offer talent a deluxe 5-piece collection of their waterless micro-molecule transformative formulas. The Lounge will also feature a ground-breaking augmented reality experience from M Entertainment Works (MEW) whereby blues legend Robert Johnson will be revived as a performing avatar. Rounding out the unique in-person gift experience are Ceek VR Metaverse virtual reality headsets, chic lounge slippers from Coma Toes, museum-quality award-winning jewelry from Grossé Japan, cruelty-free vegan running shoes from PETA x Newton Running, Four Rose Jewelry Boxes featuring Rose Box NYC luxury long lasting real roses, Skinny Sbu Socks – Africa’s #1 premium sock brand, a VIP experience at one of two all new Topgolf venues in the Los Angeles area, innovative and fashionable TurboFlex Eyewear with patented 360° rotating hinges, and imaginative fun with WowWee’s My Squishy Littles along with not yet-released innovations in play.
The GRAMMY Awards® will be held on Sunday, April 3, 2022, at the MGM Grand Garden Arena in Las Vegas. The show will be broadcast live on the CBS Television Network at 8 p.m. ET / 5 p.m. PT and will be available to stream live and on demand on Paramount+.