Target is kicking off the new year with a new line of activewear and sporting goods designed to help everyone celebrate the joy of movement. The new Target-owned brand, called All in Motion, was designed with a commitment to quality, sustainability, and inclusivity.
As if you needed another excuse to shop at the store, the new line will be available on Target.com on Jan. 17 and in all Target stores by Jan. 24.
The clothes — which include classic athleisure offerings like tanks, leggings, sports bras, and shorts, and some unexpected pieces like skorts, swimwear, and light outerwear — are all size-inclusive; women’s apparel in the All in Motion line is available in sizes XS to 4X, men’s apparel is available in sizes S to 3X, and the kids’ line comes in sizes XS-XXL.
Here’s what Jill Sando, Target senior vice president, and general merchandise manager, had this to say about the new All in Motion collection:
“After listening to and sweating alongside more than 15,000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform — at an affordable price. That’s why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey.”
All in Motion will include a size-inclusive assortment of clothing that was designed to look good and to feel even better. Apparel will be made with quality, durable fabrics, and sustainably-sourced materials, and come in sizes that range from XS-4X for women, S-3X for men and XS-XXL for kids. In stores, mannequins in sizes 4, 10 and 16 will display All in Motion clothing, and models of all shapes and sizes are already showcasing the brand on Target.com.
Target’s All in Motion collection will include everything from sports bras and leggings to hand weights and yoga mats, all at Target prices ranging from $3.99 to $69.99. The majority of items from this line will be priced under
Created using intel from more than 15,000 guests, All in Motion was engineered with a commitment to quality, sustainability, and inclusivity — all at incredible Target prices.
- Quality:
- All in Motion apparel offers quality fabrics and key attributes you’d expect to find with premium activewear brands, like wicking, water-resistant, UPF50+ protection and odor-control, along with signature details like secure zip pockets and thumbholes in sleeves.
- Sustainability:
- The majority of All in Motion’s activewear incorporates sustainably sourced materials.
- Inclusivity:
- All in Motion was designed for the entire family and for all stages of their fitness journey so that all families can celebrate the joy of movement together.
- The assortment offers a broad range of sizes, including XS-4X for women, S-3X for men and XS-XXL for kids.
- In stores, mannequins in sizes 4, 10 and 16 will rock All in Motion.
- On Target.com, you’ll see models of all shapes and sizes showing off the brand’s fit.
- The marketing campaign will continue Target’s commitment to no retouching.
