October is Breast Cancer Awareness Month. Each year during October, you will see many things turning “pink” in honor of breast cancer awareness. Going pink during October is great. It raises awareness of all those living with breast cancer and those that have lost their fight. Even the NFL gets into the action with football teams wearing pink gloves and socks.
Vera Bradley and iconic brand is doing their part also. At its very core, Vera Bradley is an innovative brand for women. We’ve always been inspired by the needs of real women, and our proudest moments have been when we can bring communities of women together through their shared love of beauty. Barbara Bradley Baekgaard and Patricia R. Miller were disappointed at the absence of beautiful luggage in airports and decided to create their own. Their friendship and desire to bring beauty to the world continue to remain at the heart of the company. Model, mother, hostess and friend. Vera Bradley was the mother of Barbara Baekgaard and even worked for the company, as a sales representative in south Florida, until she died in the early 1990s. She was an exceptional woman and continues to be a point of inspiration for the company. Vera Bradley stores continue to honor her by celebrating her birthday every year.
Vera Bradley Foundation for Breast Cancer
Founders Barbra Bradley Baekgaad and Patricia R. Miller created the Vera Bradley Foundation for Breast Cancer in memory of their friend, Mary Sloan who lost her battle with the disease. They are dedicated to being part of the solution and determined to help create a world where no one has to lose loved ones to cancer. The Foundation philanthropy has helped fund cutting edge breast cancer research in laboratories at the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis.
The Vera Bradley Foundation for Breast Cancer hit a historic milestone this October 2017, announcing that Vera Bradley has currently raised $2.2 million for the year bringing the total raised to date over $30 million to fund research efforts. The lifestyle brand continues to offer a seasonal pattern to raise awareness and support the Breast Cancer cause while contributing a direct donation to the foundation annually from all fundraisers and philanthropic event efforts held throughout the year.
If you would love to know about the foundation and donate check out the site at http://www.verabradley.org/. I am so proud to working with this brand and being able to share this great initiative with you.