On January 25, 2015, I got the opportunity to attend the launch of a new Febreze campaign.

Febreze brand of air freshness and odor eliminator products has teamed up with actor and comedian Jane Lynch to encourage a dialogue about a naturally occurring condition that affects pet owners: noseblindness. The condition occurs naturally over time when a person becomes accustomed to surrounding smells, whether it is a dog bed or kitty litter box, and can no longer easily detect those distinct odors but their guests can.

A survey indicates that 49% of Americans say the dread visiting homes with pets because of the stench of pet odors.

Febreze helps pet owners get guest-ready by safely eliminating odors in their home that they are noseblind to with Febreze Air Effects, Fabric Refresher, and Car Vent Clip. All of which meet the standard for inclusion on the ASPCA Pet Friendly Living product list when used as directed.

As part of its support, Febreze is working to help eliminate a significant barrier to pet adoption: pet odors. Febreze will be distributing free Noseblind Prevention Kits to pet adopters through participating shelters in ASPCA communities nationwide, Instagram star and rescue dog Toast Meets World joined up with Febreze to help share the news with pet lovers everywhere an to promote pet adoption.

For more information about noseblindness, please visit. noseblind.com. For more information about Febreze’s support of ASPCA, please visit ASPCA.org/rescue/febreze

Jane Lynch, with Instagram star Toast Meets World, partners with Febreze to educate pet owners about getting their homes guest-ready by safely eliminating pet odors with Febreze products that are on the ASPCA Pet Friendly Living Product list.