ZURU attended the New York Toy Fair and brought us some new and exciting innovative releases. ZURU continues to build on its globally recognized ROBO and X-SHOT Brands, along with a number of new IP and licensed releases.

Here are some of the new additions:

Bunch O Balloons
A global media sensation, ZURU Bunch of Balloons is transforming both the water balloon market and water balloon fights with innovative, ready to go pre tied, self-sealing mechanism that allows you to fill 100 water balloons in 60 seconds.

In three simple steps you can forget about the mess and stress of filling water balloons. Connect the attachment, fill the balloons and watch them self-seal to make hundreds of water balloons locked, loaded and ready to launch in minutes.

Each pack contains 3 bunches of 34 balloons plus a quick fix adapter.

X-SHOT Bug Attack
Bringing an exciting extra edge to your typical blasters, ZURU X-SHOT Bug Attack is transforming the blaster category by combining two successful brands, ZURU’s X-SHOT and ZURU Creepeez.

Using Creepeez as moving targets for the Bug Attack Blasters, throw the bugs against a wall and shoot them as they crawl to see them fall. Not only can you throw bugs against a wall, but you can launch them into the sky and shoot them as they soar, or launch them on a moving target and shoot to really perfect your aim.

2 gun styles are available

The Eliminator features a double barrel for power and comes with 2 bugs
Rapid Fire features a multi-load barrel that rapidly shoots 6 darts and comes with 3 bugs

X-SHOT Bug Attack Brings product performance to a new unique play pattern in the Blaster category.

ROBO Turtle
Riding off the success of ROBO Fish and ROBO My Magical Mermaid. ZURU are pleased to present, ROBO Turtle. Using the latest in micro-robotic technology, ROBO Turtle can both walk on land and swim in water.

Lifelike design and movements create an exciting display in front of your eyes. Carbon sensors on the Turtle’s shells let them activate when dropped in water or start to walk if touched lightly while on land.

The ultimate amphibious companion, watch out for the splash

4 fun individual turtle designs and a land and water setting playset available

Disclosure Many thanks to Zuru for the products in exchange for this review and post, however all opinions expressed here are my own.