Disclosure: This is not a compensated or sponsored post. I was provided the product for review purposes only. All opinions expressed here are my own.
While I have been home I have been thinking about Spring and Summer and the time when we will be able to go back to a new sense of normal. I have been looking for Spring Trends that I know that all my readers will love.
I found some wonderful artistic, and bold prints and I found them at Chico’s. With Chico’s first collection of Spring, they say it is a nod to their artful heritage which includes wonderful prints and color. They have a new way to celebrate their heritage with a logo redesign that emphasizes Chic as part of the word Chico’s.
The introduction to their current catalog is: “This spring, we move chicly forward by looking back, embracing our roots as a small, folk-art-filled boutique, and our love of intricate detail, rich color and global treasures. We’ve reimagined favorites, channeled your individuality…renewed our appreciation for art. You’ll see the shift in everything – including a new expression of our name – an artful interpretation of classic Chico’s.”
With this campaign, Chico’s is reaching out to a new generation of individuals. These pieces communicate strength and creativity that has come to be part of the Chico’s brand. I feel in love with this Floral Jacquard Jacket right away. I paired it with black pants. The fabric matches perfectly where the fronts touch!! It has a number of colors so it will work with many items from Chico’s. I am thrilled to add it to my other Chico’s clothing!!!
It communicated femininity as well as strength. It is a great piece to add to your wardrobe this Spring. Chico’s stresses channeling your individuality and these pieces do that for me.
Chico’s is giving us the ability to express our joy and artistic expression.
Have you purchased any Chico’s pieces lately? Let me know.