Back in July,  I attended Sweet Suite 2018 in New York City. This amazing event for influencers was hosted by The Toy Insider and billed as the Biggest Night of Play.

This year at SweetSuite18 was held at Chelsea Piers. It is really beautiful there during the summer. Inside you could find the coolest balloon maze ever.

Every year at SweetSuite you can find the greatest toy brands in the industry. The best thing about Sweet Suite is that you get a glimpse into the upcoming holiday season.

The first thing that we saw was the Nintendo display. You got to play a bunch of Nintendo Switch games and by doing so they earned tickets and got to come home with stuffed Toad and Toadette plushes. One of the games that they played was Captain Toad’s Treasure Tracker and I think I had more fun with this.

The room was packed with so many different toy companies and there were some very cool things to see. We went along from booth to booth.

You get to see what’s hot, network with top toy companies, and bring all that knowledge back to your blog to share with your readers.

I learned that:

• educational toys are the THING this year – STEM is where it’s at!
• toys with an element of surprise are where it’s at
• collectibles are super popular with the kids, and
• “squishy” is everywhere and so addicting.

Not only did we get to play with all the toys at Sweet Suite, they also send us a fantastic collection of SWAG to review. That is one of the biggest parts of the event.

I will begin to do reviews for each of the brands and share with you.

I must say, overall it was a great experience again. The team works so hard to makes this great for us. I appreciate it all.