Beginning today, all L.O.L. Surprise!® products are now easier to recycle with a new program between MGA Entertainment, Inc. (MGAE) the fastest growing and largest privately held toy company, and TerraCycle, a global leader in recycling complex materials. The new, free program officially launches today on May 29, 2019 and is available to L.O.L. Surprise! fans in the United States.

“TerraCycle is a leader in this field and we are excited to partner with them as we continually look to push for more sustainable and environmentally friendlier products,” said Isaac Larian, CEO and Founder of MGA Entertainment. “Our new partnership with TerraCycle is one example of our commitment to leaving a healthier planet for kids – this initiative will cost MGA, but it’s worth it. We are also working on and testing other sustainable initiatives to take this even further. I hope other leaders in the toy industry will follow suit.”

The L.O.L. Surprise! Recycling Program with TerraCycle allows fans to easily send all L.O.L. Surprise! packaging and products directly to a knowledgeable source, ensuring items are properly disposed of and recycled. To participate in the program, there are three simple steps:

◼ Sign Up! — Sign up on the TerraCycle program page at https://www.terracycle.com/en-US/brigades/lol-surprise

◼ Print the Shipping Label – On the L.O.L. Surprise! page, click to submit product. At that point, a shipping label will populate.

◼ Ship the Box – Completely fill any shipping box with L.O.L. Surprise! packaging and products, affix the shipping label and ship the box to TerraCycle to be recycled.

“MGA Entertainment is a great partner, and one that is truly dedicated to making products consumers love, while also taking responsibility for preserving the environment,” said Tom Szaky, TerraCycle’s founder and CEO. “By encouraging future generations to rethink what is waste, together we are making it simple for consumers to have a positive impact on the environment for future generations.”