Disclosure: This is not a compensated or sponsored post. I was provided the product for review purposes only. All opinions expressed here are my own.
Fall is flying by and before we know it Winter will be here. Introducing a new arrival that is bound to be your closet’s favorite no matter the season: Scrubs Reimagined by Designer Vera Bradley! See how to mix and match your outfits.
Vera Bradley, Inc. (Nasdaq: VRA) (“Vera Bradley” or the “Company”), the iconic accessories and lifestyle brand, today announced it has entered into a licensing agreement with CID Resources Inc. for apparel and coordinating accessories designed specifically for the expanding population of female health care professionals.
Vera Bradley enters new product categories when it can deliver its signature style paired with new functionality missing from existing products in the market. The medical uniforms market alone is estimated at $1.8 billion in the U.S., and our research indicates that nearly 20% of our customers identify themselves as working in the health care industry. We are delighted that we will be able to offer beautiful apparel and accessories solutions not only to these existing customers but to introduce Vera Bradley to thousands of other medical professionals as well. We are thrilled to inject our version of functionality, color, and especially fun into this important product category.
Vera Bradley’s objective is to provide women with beautiful solutions in a growing number of areas in their lives. Interpretations of our beautiful and unique patterns will be ideal for this emerging category of apparel and accessories, and health care professionals will love our great designs,. The products will be highly functional, contain technical materials and innovative construction techniques, and feature design lines and patterns that flatter a broad spectrum of silhouettes. Products will range from uniforms to coordinating totes and bags to ID badge holders.
Vera Bradley is particularly excited about entering the health care category as the Vera Bradley Foundation for Breast Cancer Research has played an integral role in changing the face of breast cancer research, raising more than $28 million for the cause.
Vera Bradley is a leading designer of women’s handbags, luggage and travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand’s innovative designs, iconic patterns, and brilliant colors continue to inspire and connect women unlike any other brand in the global marketplace. The Company’s commitment to bringing more beauty into women’s lives includes its dedication to breast cancer research through the Vera Bradley Foundation for Breast Cancer. www.verabradley.com.