Disclosure: This is not a compensated or sponsored post. I was provided the product for review purposes only. All opinions expressed here are my own.
ShopWell is America’s #1 free, personalized food discovery platform that grades food based on an individual’s age, gender, dietary goals and allergies. ShopWell’s patented algorithm – developed by Registered Dietitians – analyzes the ingredient, nutrition, location and popularity of over 300,000 products to recommend better-for-you alternatives for shoppers.
ShopWell learns the health goals and food allergies of the whole family, interprets food labels, and suggests better-for-you alternatives in local stores.
New features include:
- Profiles for each family member, making shopping stress-free
- New super-fast bar code scanner which decodes food labels for you without slowing down your shopping trip
- Even smarter product suggestions based on your personal health goals, allergies, and where you shop
- Analysis of your purchase history, by linking your loyalty card number or online shopping account – and make discovering better food options ever easier
- A personalized newsfeed of the latest news, health tips and food ideas for the whole family
And much more! Plus, there are no annoying ads … and food manufacturers don’t influence product scores.
ShopWell is the ideal app to help moms make healthier food choices and get their shopping done efficiently:
- New Year’s Resolutions – Make 2016 your family’s healthiest year yet and improve your chances of sticking to better-for-you food choices
- Allergen Awareness – Avoid ingredients like eggs, milk, peanuts, wheat, soy, gluten, and other allergens
- Surprising Swaps – ShopWell reveals the most unexpected “eat this, not that” swaps for your family’s favorite foods
- Top Life Hack – An app that puts your family’s personal nutrition coach in your pocket
- Time Shavers – Make food shopping faster and more efficient
- Fed up with Calorie Counting? – Use ShopWell to evaluate what you’ve been buying, and find better options instead
ShopWell can be downloaded for free on the App Store and Google Play.
I got a chance to ask Dr. Elliot Grant, CEO about ShopWell and what he believes can help parents:
1. Why do you see the need for this app?
There’s a ton of information ‘out there’ now about diets and healthy eating – and a huge amount of information on every product label – but it’s time consuming and confusing to make sense of it all. Plus, dietitians recognize that there’s no one-size-fits-all way to eat … everyone has different needs. So, ShopWell takes all this complicated information and expert recommendations, mashes it up with your personal profile (and your family’s) … and converts into a quick, easy-to-understand, friendly app that decodes labels and makes helpful, useful suggestions. Many American’s want to eat better, but we’re all busy. The ShopWell app solves this need.
In addition, we hear a lot from ShopWell users that they want to avoid specific ingredients – particularly because of food allergies. The app searches through all the ingredients listed and the manufacturer claims (like “made in a facility where …”) to help shoppers avoid certain risk factors – and then suggest alternatives of the same product type that don’t have those factors.
2. How can parents start slow, we don’t want to overwhelm them.
We think that the best way to make lasting change is to make small changes steadily over time … so we’ve designed the app to let users learn and change at their own pace. You can start by creating a profile for yourself and family members. Then scan one or two items in your kitchen, and see whether they’re actually a good match for your health goals. It’s a great conversation starter – and way to talk to kids about making smart choices. In the grocery store, scan one or two items – perhaps in a specific category like canned soup – and see what ShopWell suggests as healthier alternatives in that store. Making 1 or 2 substitutions each time you go shopping is a fantastic way to work towards a better balanced diet.
Every week or so, a Quick Tip will pop up from our Registered Dietitians, specific to the health goals the user selected. These are intended to be fun, quick, informative ideas for meals and snacks. There’s also a little feature called “Smart Lists” that suggests meal and snack ideas based on your health goals. All of these are designed as non-intrusive ways to improve your nutrition expertise.
Finally, we’ve added a really amazing feature that’s just getting started – and that’s the ability to load ALL of your purchase history into ShopWell, and get suggests for anything you’ve bought. Right now it’s limited to a couple of retailers and online grocery sites – but we’re adding more all the time.
3. Key points that you see
ShopWell is based on nutrition science – not fashion or scaremongering (there are some apps out there like that, believe me!).
ShopWell users trust our recommendations because the app was built with the expertise of Registered Dietitians and we don’t get paid by food manufacturers to change their scores or push their food. In fact, we don’t even have ads.
ShopWell works everywhere you shop for groceries and we have over 350,000 items in our database. It’s completely free, and we don’t sell your personal information to anyone.
We built a ‘family’ feature specifically to help shoppers who are juggling multiple different health goals and allergies in their family – it flags any item that triggers a food allergy for a family member. I’m thinking about the dad who’s doing the groceries and is likely to forget these things!
We’ve gotten used to getting suggestions for things like books, movies, and stuff we buy on Amazon … why isn’t it available for food based on our health goals? Now it is.
4. What message would you like to convey
ShopWell puts a nutrition expert in your pocket.
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